ARTIST STATEMENT
My work emerges from a long-term engagement with alchemy—not as metaphor, but as a precise language of transformation. Over the years, my exploration has bridged architecture, systems thinking, metaphysics, psychology, spirituality, and new media. What binds these disciplines is a single inquiry: how does change happen—within individuals, within collectives, and within the worlds we build?
My artistic practice examines the human condition through the lenses of consciousness, perception, and the deep structures of narrative. I work with the understanding that our personal and collective realities are shaped by invisible architectures—trauma patterns, archetypal forces, emotional imprints, and cultural mythologies that shape perception and experience. Through immersive experiences, multimedia storytelling, and somatic engagement, I create environments that allow these architectures to surface, reorganize, and transform.
My background in architecture (RIBA III) cultivated a sensitivity to complex systems—cybernetics, emergence, adaptive structures, and the choreography of technology within living environments. Working on large multidisciplinary projects, from technologically advanced headquarters to culturally sensitive UNESCO heritage sites, taught me that regeneration is an alchemical process: new forms arise from disruption when given the right container, rhythm, and design.
Parallel to this, over a decade of deep work in self-development, somatic practices, shamanic mentorship, and spiritual disciplines has shaped my understanding of the body as a primary site of perception and healing. This has led me to investigate how immersive art, sensory modulation, and narrative can release and reorganize embodied patterns of experience — allowing new pathways of meaning, connection, and agency to emerge.
Today my work lives at the intersection of analogue craft and digital experimentation: painting, filmmaking, digital art, installations, experiential events, and live multimedia performances. I approach new media as a systems-based artistic ecosystem— an organising infrastructure capable of mirroring the nonlinear logic of human transformation.
Ultimately, my intention is to create art that is not merely observed, but experienced— art that shifts internal landscapes, alters perception, and ignites the alchemy necessary for personal and societal evolution.
ARTIST BIO
Ghina is a multidisciplinary artist, filmmaker, transformation guide, and energetics architect— designing emotional, somatic, and perceptual architectures that shape transformative human experience across bodies, environments and narrative worlds. Her work spans multimedia art, narrative design, and immersive production, exploring the entanglement between consciousness, complex systems, and the stories that form our internal and collective worlds.
Trained as an architect for over a decade (2008–2021), Ghina developed a systems-oriented creative approach that merges analogue craft with digital experimentation. She holds a BA (Hons) from the University of Sheffield and completed RIBA II & III at London Metropolitan University. Her academic investigations into smart cities, emergence, and data-driven systems continue to inform the structural and conceptual logic behind her art.
Her professional work includes contributions to large-scale architectural and urban design projects such as the Google Headquarters in London and the Westminster Palace Restoration & Renewal. Alongside this, she remained active in the art world—exhibiting work across Europe, completing a residency in Lagos, and co-founding LaDanse, a London-based music and arts collective.
As a storyteller, Ghina has written, produced, and directed documentaries for local or global organizations including award-winning production houses like Soulhouse Media. She is currently collaborating with the Dalloul Art Foundation on a docuseries exploring Arab art and Soft Power.
Today, Ghina is the founder of Allchemedia, a multimedia storytelling and experiential production studio creating immersive narratives, installations, films, and intellectual properties that bridge technology, emotion, and transformation. Her work is driven by a single intention: to craft experiences that reorganize perception, ignite inner alchemy, and open new possibilities for personal and collective evolution.
SHOWS
•Group Art Exhibition
21 Youth Street, London 2019
•Digital Art Exhibition
Beirut Art Salon, July 2020
Beirut Art Salon, July 2020
•Online Film Exhibition & Interview
P21 Gallery, London November 2021
•Group Artist Residency & Exhibition
Alexis Galleries, Lagos, August 2022
•Art Fair
ArtFocus, Paris, September 2022
ArtFocus, Paris, September 2022
•Group Art Exhibition
Holy Art Gallery, New York, December 2024
Holy Art Gallery, New York, December 2024
•Multimedia Immersive Solo Show
Takeover, Beirut, October 2025
Takeover, Beirut, October 2025